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ESMA's New Guidelines for Funds' Marketing Communications

 Jenny Ljunghammar, Co-Head FinReg

Author: Jenny Ljunghammar, Co-Head FinReg

18 January 2022

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Area: Cross-border distribution

ESMA's New Guidelines for Funds' Marketing Communications

In this article we focus on what fund managers need to do when reviewing their marketing communications to ensure compliance with ESMA’s guidelines.

ESMA’s guidelines for funds’ marketing communications, developed within the framework of the regulation for the cross-border distribution of investment funds and issued under article 4 of the CBDF Regulation, come into force on 2 February 2022 (the Marketing Guidelines).

Given their imminent application, in this article we focus on what a fund manager needs to do when reviewing its marketing communications to ensure compliance.

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